A website that finally matched the firm's reputation
Replace a decade-old website that no longer reflected the firm's actual reputation and expertise.
Industry
Professional Services
Business Size
Established boutique firm, ~25 employees
Duration
8 weeks
Services Involved
Digital Experiences
Technology
Corporate Website, Brand Identity, SEO Foundation
Team Size
4 — strategist, designer, engineer, content lead
The firm had grown into a recognized name in its field, but its website still looked like a decade-old template — and qualified prospects were choosing competitors with more credible-looking sites before ever picking up the phone.
We expected the fix to be mostly visual. The bigger issue was information architecture — their actual expertise areas were buried three clicks deep, while generic service descriptions took the homepage spotlight.
We restructured the site around the specific outcomes clients cared about, rather than a generic About/Services/Contact template, and chose a refined execution of their existing identity over a full rebrand.
We built a content-first structure prioritizing case examples and expertise, with editorial typography carrying most of the visual weight instead of stock photography.
Rebuilt on a modern, fast, SEO-friendly foundation with a CMS the internal team could maintain without developer help.
3x increase in qualified inbound inquiries.
3x increase in qualified inbound inquiries within the first quarter
Average time on site nearly doubled
Bounce rate dropped significantly on key service pages
“We learned that restructuring around outcomes mattered more than any visual redesign choice we made.”